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Though Universal expected “The Lorax”, based on the Dr. Seuss book of the same name, to have an impressive opening weekend, “The Lorax surpassed their estimate of $40 million.
In the biggest opening of 2012 thus far, “The Lorax” scored big at the box office, bringing in $70.7 million.
“The Lorax” tells the story of 12-year-old Ted, voiced by Zac Efron, who is in search of something that will help him win the affection of the girl of his dreams, Audrey (Taylor Swift). To find it he must discover the story of the Lorax (Danny Devito), the grumpy yet charming creature who fights to protect his world, and “speaks for the trees.” The story takes place in a time when trees and other fauna have become subjects of legend.
According to The Wrap, “The Lorax” “is now the biggest-opening animated family film that is not a sequel. It is Universal’s fourth-biggest opening of all time. And it is the biggest opening weekend for a movie based on a Dr. Seuss book.
Published in Notitas de Noticias
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