You Know That Fruit In Your Food? It May Not Be Fruit At All. Are You Being Misled?
Attention shoppers, we interrupt your trip down the grocery store aisle to bring you a very important announcement: That cereal with blueberries you are about to put in your cart doesn’t actually contain blueberries. In fact, those blue chunks are actually a “concoction shaped into balls and dyed to look like real berries,” according to a new report that exposed what’s really in the “fruit” many companies are selling us.
When you go food shopping, what’s the first thing you look at? The packaging. So when you see pictures of healthy berries, you think: “I’m getting healthy berries.” Look, no one thinks you’re getting a full day’s serving of fruit in a box of cereal, but if the label shows berries, shouldn’t you be getting some? Experts say some of the biggest food companies are fooling you. Those so-called berries? You won’t believe what they’re really made of.
Are some healthy-looking foods really misleading you? TODAY National Investigative Correspondent Jeff Rossen exposes some colorful marketing tactics that experts say may leave you feeling blue.
Take a spin in the grocery store: It’s like a berry bonanza. From your favorite breakfast foods to those popular energy drinks, even kids’ yogurts, the labels grab you: Real fruit, full of vitamins. And many of us eat it up.
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