Sainsbury’s Reveals Record-Breaking Xmas

Supermarket chain Sainsbury’s has revealed a record-breaking Christmas trading period, with total sales (excluding fuel) up 3.3% in the third quarter.

The retailer, which sits in third position behind Tesco and Asda, said Christmas was the 32nd consecutive quarter of like-for-like sales growth.

It said stores open over a year saw sales rise 0.9% (excluding fuel), in the 14 weeks to January 5.

Sainsbury’s said it served a record number of customers over the festive period, with the week before December 25 its busiest ever.

£16m of sales were achieved in one hour alone, between 12pm and 1pm on Sunday, December 23.

Meanwhile, it saw its online business grow by over 15% in the three months.

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