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The rumors were true — Intel (INTC) really is working to shake up the television industry by offering its own set top box that delivers live television broadcasts over the Internet. But there’s a catch — as AllThingsD reports, the box will include a built-in camera that’s designed to watch users in their living rooms to collect data on their viewing habits to better help marketers target their ads. Erik Huggers, Intel Media’s corporate vice president, told the D: Dive Into Media conference on Tuesday that users should think of the camera as a way to personalize their experience with their television, much in the same way that Google(GOOG) users allow the company to collect data on them and deliver personalized ads based on their search histories, email contents and Google+ posts.
“My kids may watch programming geared towards them, and I’ll watch programming geared towards me,” Huggers said. “If there’s a way to distinguish who is watching what, advertisers can then target ads at the proper parties.”
AllThingsD’s Mike Isaac expressed skepticism that Intel would be successful in getting users to accept such potentially privacy-threatening practices, especially since the Intel service “won’t necessarily be cheaper than any of the existing offerings in the field.” In other words, then, it sounds as though Intel is planning to launch a service that’s even more invasive than Googlewithout even giving users the benefit of cheaper service. Unless something changes, it seems such skepticism is well warranted.
2013 – 1984, about 3 decades off, not too bad for Orwell’s prediction.
YEP 1984
” TV Box Includes Camera for Spying on You ”
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I guess now there will be a lot fewer doods beating off while watching old Baywatch reruns.
Use 1984 technology. A piece of electrical type over the camera.
Black electrical tape placed over the camera, and Voila ! You have foiled the perverts.
Well if you sit there spanking it to bay watch I’m sure all that will happen is you getting adds for porn and sex toys and web chat.
Yeah, I guess that also goes for computers.
Ok men…its back to girlie magazines, the bra and panty section in catalogs, bathrooms, and dark rooms with your imagination.
At least on a a computer you have the ability to turn the camera on/off at your well, don’t know about desk top box.