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Apple Finally Reveals How Long Siri Keeps Your Data

Saturday, April 20, 2013 12:44
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(Before It's News)

By Robert McMillan

Photo: Jim Merithew/Wired

All of those questions, messages, and stern commands that people have been whispering to Siri are stored on Apple servers for up to two years, Wired can now report.

Yesterday, we raised concerns about some fuzzy disclosures in Siri’s privacy policy. After our story ran, Apple spokeswoman Trudy Muller called to explain Apple’s policy, something privacy advocates have asking for.

This is the first time that Apple has said how long it’s keeping Siri data, but according to Nicole Ozer, the American Civil Liberties Union lawyer who first brought these Siri privacy questions to our attention, there’s still more that Apple could do.

According to Apple’s Muller, the company takes steps to ensure that the data is anonymized and only collects the Siri voice clips in order to improve Siri itself. “Our customers’ privacy is very important to us,” she says.

Here’s what happens. Whenever you speak into Apple’s voice activated personal digital assistant, it ships it off to Apple’s data farm for analysis. Apple generates a random numbers to represent the user and it associates the voice files with that number. This number — not your Apple user ID or email address — represents you as far as Siri’s back-end voice analysis system is concerned.

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