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CNN and MSNBC lose almost half their viewers in one year
It’s been a tough year for the liberal cable news outlets.
Data released Tuesday show CNN shedding 48 percent of total viewers since last November and MSNBC dropping 45 percent.
The numbers were even worse in the all important demographic of people aged 25 to 54 as CNN’s ratings dropped 59 percent and MSNBC’s 52 percent.
In an off-election year, and with last November’s numbers skewed higher as a result of the presidential election, it should be expected for ratings to decline.
However, Fox News didn’t see close to these losses. In total day, FNC is only down 18 percent since last November and 30 percent in the demo.
As you might imagine, prime time numbers were also down.
CNN was off 54 percent in total viewers and 62 percent in the demo. MSNBC declined 50 percent in total prime time viewers and 57 percent in the demo.
By contrast, FNC was second in all of cable in prime time this November averaging over 2 million viewers. This represented a decline of 21 percent in total viewers and 41 percent in the demo.
As such, no matter how you slice it, the liberal cable networks fared much worse in the past twelve months than their far more centrist competitor.
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Source: http://www.hangthebankers.com/cnn-and-msnbc-lose-almost-half-their-viewers-in-one-year/
