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Video: Chipolte Is Creating A Web Series To Expose Factory Farming
Click here to view the embedded video.
Chipotle restaurants are already fairly well known for their ethical business practices and their motto: “Food With Integrity.” In their own words, “food with integrity is our commitment to finding the very best ingredients raised with respect for the animals, the environment and the farmers.” So, it is no surprise that a company like this would be putting out a web series that is aimed to look at the twisted and dark world of factory farming and industrial agriculture. The web series is called “Farmed and Dangerous,” there will be four, 30 minute episodes and it will premiere on February 17th, 2014.
The series will follow character Buck Marshall’s (whose character is played by Ray Wise) in an effort to sell petroleum fed cattle of the unsustainable, unethical company, Animoil to the public. The problem is, these black pellets of crude oil that are being fed to the cattle are causing them to spontaneously combust. When a young farmer who is committed to better farming practices leaks the footage, Animoil has a potential press related crisis to deal with.
The restaurant is never mentioned throughout the whole series, but it does clearly state that factory farming is a bad thing. Because of this, it is up to the viewer to make the connection to Chipotle’s ethical business practices. I for one don’t eat meat, but because Chipotle’s goal for 2014 is to be GMO free and they already have quite a few organic ingredients that are being used, I’m already more interested in the restaurant and supporting a business like this. They may not be perfect, but they are a heck of a lot better than the majority of the “fast food” restaurants. You have to give them credit for trying to make a difference. People will recognize this and Chipotle’s sales will most likely go up, leading other companies to potentially follow suit. One-step at a time, my friends. Way to go Chipotle!
Source: http://truthisscary.com/2014/01/video-chipolte-is-creating-a-web-series-to-expose-factory-farming/
