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1. Gratitude is always the best place to begin.
Any and every gig is an honour. Thank the host, and thank the audience for the possible mountains they moved to show up and listen to you.
2. Being prepared is an act of love. And intelligence.
Even if you can improv with the best of them, do a complete run through in advance, and a written key points list of your talk. I like to do a verbal run through in the tub the day before (the tub is my second office, really,) and I do a key points list the morning of the event.
3. Lead with your best stuff.
Make an entrance. Put forth your Big Point right away. Start with your best story, your funniest joke, your guiding theory. Don’t make them wait to see you shine. Grab ‘em from the get-go.
4. Know who you’re talking to.
A co-presenter and I gave a talk to a group of underprivileged single moms. My co-presenter talked about shopping at Tiffany’s and Saks. They turned on us. It was ugly. Along this same line…
5. Research your audience.
Guy Kawasaki is great at this. At a presentation in Vancouver last year, he sported a Vancouver Canucks jersey, made some good jokes about the event organizers, and told some personal stories that related to the organization’s mission.
6. Actively respect your audience.
A playwright friend of mine commented on an actor’s performance: “You could tell she didn’t like the character that she was playing. And you’ve always got to find something to love about who you’re playing to make it real.” Same goes for your audience. You won’t always be presenting or pitching to your tribe, to people you “like”—find the common ground and put your love there.
7. Never, ever admit to fatigue.
I heard a very popular author open his talk, to a packed theatre, with “I’m quite tired, I’ve been on the road for a few days.” Instant downer. It made us feel guilty for keeping him up past his bedtime, or ticked that we spent $50 to hear a jet-lagged psychologist. I’ve done gigs on two hours of sleep, in the middle of a professional tragedy, stoned on Sinutab. You get up there and you SMILE, no matter what. You can collapse when you get off stage