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Online ad revenue in the United States grew to $42.8 billion in 2013, according to the Interactive Advertising Bureau’s Internet Advertising Revenue Report. That’s up 17 percent from 2012, and it means that for the first time, the total is higher than broadcast TV, which was at $40.1 billion.
“The news that interactive has outperformed broadcast television should come as no surprise,” said IAB President and CEO Randall Rothenberg in the report release. “It speaks to the power that digital screens have in reaching and engaging audiences.”
The reason that they keep saying “broadcast TV”, of course, is because online ads still fall well below total TV ad spending. MOREHERE
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