Is The Mainstream Media Dying? We Hope So

MICHAEL SNYDER, BLN

Ratings at CNN, MSNBC and Fox News have all been plummeting in recent years, and newspaper ad revenues are about a third of what they were back in the year 2000.  So is the mainstream media dying?  Despite what you may have heard, the mainstream media is certainly not completely dead just yet.  The average American watches approximately153 hours of television a month, and as I pointed out in a previous article, about 90 percent of the “information” that is endlessly pumped into our heads through our televisions is controlled by just six gigantic media corporations.  However, there are a whole host of signs that things are changing – especially when it comes to news.  More Americans than ever are losing faith in the establishment-controlled media and are seeking out alternative sources of information.  Is this a trend that the big media companies are going to be able to reverse at some point?

For years, the “news business” has been dominated by CNN, Fox News and MSNBC.  But now all three channels are rapidly losing viewers.  According to a recently released Pew Research study, the number of prime time viewers for all three networks combined fell by 11 percent last year…

In 2013, the cable news audience, by nearly all measures, declined. The combined median prime-time viewership of the three major news channels—CNN, Fox News and MSNBC—dropped 11% to about 3 million, the smallest it has been since 2007. The Nielsen Media Research data show that the biggest decline came at MSNBC, which lost nearly a quarter (24%) of its prime-time audience. CNN, under new management, ended its fourth year in third place, with a 13% decline in prime time. Fox, while down 6%, still drew more viewers (1.75 million) than its two competitors combined (619,500 at MSNBC and 543,000 at CNN).

And the decline is far more dramatic when you look at just the key 25 to 54-year-old demographic.

From November 2012 to November 2013, CNN’s ratings for that demographic dropped by a staggering 59 percent, and MSNBC’s ratings for that demographic dropped by a staggering 52 percent.

Is this a sign that Americans are finally getting fed up with the endless propaganda being spewed by those establishment mouthpieces?

A recent survey conducted by a liberal polling firm would indeed seem to indicate that this is the case.  That survey found that only 6 percent of Americans consider MSNBC to be their most trusted source for news…

NBC News and sister cable network MSNBC rank at the bottom of media outlets Americans trust most for news, with Fox News leading the way, according to a new poll from the Democratic firm Public Policy Polling.

In its fifth trust poll, 35 percent said they trusted Fox news more than any other outlet, followed by PBS at 14 percent, ABC at 11 percent, CNN at 10 percent, CBS at 9 percent, 6 percent for MSNBC and Comedy Central, and just 3 percent for NBC.

And of course it is not just the big mainstream news networks that are in decline.

Read More HERE