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Racially Divisive Dolls Discontinued (Video And Picture)
American Girl has sparked outrage among consumers following its announcement that two racially diverse dolls from its Historical range will be ‘retired’ – forcing the company to defend their decision.
‘Cecile’, of African-American descent and ‘Ivy’, who is Asian-American, will join two Caucasian dolls in being discontinued – a blow to the hoard of consumers who feel there now won’t be enough racial diversity in the range.
The company was forced to defend its decision in a statement, claiming that it was a business decision and it is simply doing away with dolls that come in pairs.
The chop! Four dolls from American Girl’s ‘Historical’ range have been discontinued, including one African-American and one Asian-American (pictured right), much to the disappointment of many customers
American Girl PR Stephanie Spanos told MailOnline: ‘We’ve decided to move away from the friend-character strategy’.
Both African-American Cecile and Asian-American Ivy happen to be in pairs, as do Caucasians Marie-Grace and Ruthie, which is allegedly why they are being discontinued.
American Girl first announced their plans on Facebook last week.
‘Soon, we’ll say farewell to Marie-Grace, Cécile, Ruthie, and Ivy. Complete your collection while supplies last – quantities are extremely limited’ the statement reads.
More than 1,100 Facebook comments flooded in following the news.
The current cast: American Girl is doing away with the friendship pairs (pictured) which happen to include two racially diverse dolls, insisting this is the only reason they are being retired, not because of their ethnicity…………...READMOREHERE
