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Justin McCarthy/Gallup Politics
Prior to 2004, Americans placed more trust in mass media than they do now, with slim majorities saying they had a “great deal” or “fair amount” of trust. But over the course of former President George W. Bush’s re-election season, the level of trust fell significantly, from 54% in 2003 to 44% in 2004. Although trust levels rebounded to 50% in 2005, they have failed to reach a full majority since.
Americans’ trust in the media in recent years has dropped slightly in election years, including 2008, 2010, 2012, and again this year — only to edge its way back up again in the following odd-numbered years. Although the differences between the drops and the recoveries are not large, they suggest that something about national elections triggers skepticism about the accuracy of the news media’s reporting.
Among Democrats, Trust in Media at a 14-Year Low
Trust among Democrats, who have traditionally expressed much higher levels of confidence in the media than Republicans have, dropped to a 14-year low of 54% in 2014. Republicans’ trust in the media is at 27%, one percentage point above their all-time low, while independents held steady at 38% — up one point from 37% in 2013.
It is probably elderly people who make up the 40% because they were raised on ABC/CBS/NBC. A vast majority of Americans, under the age of 60 use the Internet for their media news.