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The fall of Rome? Italy’s fears that corporate-sponsored restoration projects will lead to the Disneyfication of its cultural heritage
Monday, September 8, 2014 9:04
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They have clothed the world’s wealthy fashionistas and bejeweled Hollywood stars. Now, Italy’s kings of fashion are poised to give this nation’s crumbling monuments a makeover to restore them to their former glory, something the cash-strapped Italian government cannot do.
But as Italy courts private cash to rescue some of the globe’s best-known relics of the ancient world, a debate is raging over the commercialisation of history. The Italians have been careful to avoid, say, the kind of US-style rebranding that could lead to Prada’s Pompeii or the Leaning Tower of Gucci. But critics are already fretting about corporate exploitation of Italy’s national patrimony …. http://www.independent.co.uk
Source: http://luismmx.blogspot.com/2014/09/the-fall-of-rome-italys-fears-that.html
