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The fight for the Right to Know what’s in our food continues as both Colorado and Oregon launch campaigns promoting the mandatory GMO-labeling initiative that voters will see on the November 4 ballot.
If passed, Colorado’s Proposition 105 would mandate labeling of genetically modified (GM) ingredients on products sold beginning July 1, 2016, reports the Coloradoan. Oregon’s proposed Measure 92 would require similar mandates including any food products containing GMOs be clearly labeled.
As with California’s 2012 Prop 37, the biotech industry has made its ominous presence known by dumping millions toward fighting Right to Know campaigns in both Colorado and Oregon.
Biotech industry spending more to fight GMO labeling than it would cost to actually label products
Gratefully, The Cornucopia Institute, an organic watchdog group, has kept a close eye on which companies are donating to fight GMO food labeling votes, with some of the latest assistance totaling nearly $3 million.
The European Union (EU) strictly enforces GMO labeling, making GMOs difficult to find because of their unpopularity. Consumer attitude supported by mandatory labeling in the EU has cost the biotech industry a lot of money, which they fear will also happen in the U.S. if labeling is passed.
This fear of losing profits is made transparent by expensive anti-GMO-labeling donations such as Coca-Cola’s recent $1.168 million. As of October 16, PepsiCo has put up another $1 million, making their grand total $1.4 million.