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Top 10 Biggest Pricing Blunders Ever
Everyone wants to save a surmountable amount of money in all their purchases whether it’s part of the basic needs or a reward of luxury. This is the reason why people would really grab their bag, credit cards, and someone to accompany them whenever there is a clearance sale in malls and other department stores. Everyone wants to save and who would not want to buy an item in a much cheaper price compared to its regular rate. However, based on history, there were funny incidents that led to the loss of profits, trust and customers because of unintentional pricingerrors.
10. Palm V Organizers for $79
ShopNow.com had a loss of about $50,000 because they sell Palm V Organizers for $79 each wherein its actual cost is $379. According to Hannah Coan, a spokeswoman of ShopNow.com, she explained that it was a typo error and they were able to change the price back to $379. In fact, they received 250 orders for the error price of $79. However, to correct the issue and to avoid further complaints, they gave discounts to those people who made orders for the $79 price.
9. Discontinued Laser Discs for $1.11 each
The same quarter and month of April 2009, Buy.com also experienced the same pricing error with their discontinued laser discs wherein it was priced for $1.11 per piece after they redesigned the website. It could be remembered that it was the same month when ShopNow.com experienced the same error with their Palm V Organizer. In fact, it has stayed on the website for 10 days.
8. Best Buy 52-inch TV at $9.99
On August 12, 2009, Best Buy experienced the greatest mistake when they posted on their website, the price of their 52-inch TV for just $9.99 against its actual price of $1,699.99. They issued a statement via Twitter that they will not be placing any more orders for that same unit.
7. iPad 2 for $69 at Sears
In July 2011, Sears made their biggest mistake for posting online, that the price for Apple’s iPad 2 of 16 GB was $69, which was way too low for its regular price of $744.99. It became viral online, especially in most of the social networking sites. Hence, Sears issued a statement explaining that it was a mistake by a third-party vendor. It resulted to huge consumer backslash on Sears’ end where they have decided to end their contract for that vendor.
6. Dell Laptop at $25
It was on Christmas and people thought that Santa finally listened to their wishes. Dell had apricing error on their Exchange authorized patron site on 12/20 that resulted in the cancellation of orders for the Dell XPS 15. Dell has taken full responsibility for this error. This error was also on the external Dell site for a few hours. Dell has assured the Exchange that no XPS 15’s purchased at the incorrect price of $25 were shipped and that none will be shipped regardless of shipping method.
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