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tsū – The Social Network That Pays You
14th November 2014
Co-Founder of Wake Up World
Every time you create a post on Facebook, send out a Tweet or share a photo on Instagram, that content provides a financial value to those companies. Currently, around 2 billion people create content on social media platforms, and so, in the spirit of give and take, isn’t it about time that someone created a social media model that allowed everyone to prosper?
Founder of tsū Sebastian Sobcza has done just that. And over the past few weeks, Wake Up World has been testing out this new social network, which rewards users for their input.
What is tsū?
tsū (pronounced ‘sue’) is a free invitation-only social platform that gives 90% of its ad revenue back to its users — the people who spend the time and effort creating the content that keeps people coming back to social network sites in the first place.
Sebastian, founder of tsū, explains: “Established social networks have built amazing business models prospering on the total monetization of free user-generated content… Why should anyone commercially benefit from someone else’s image, likeness and work giving no financial return to the owner? The markets we participate in are enormous, growing, and can materially compensate each user — we’re simply and uniquely rewarding the users who are doing all the work. This is the way the world should work.”
Sounds like a fair exchange to me. Especially when you consider that Facebook, for example, hosts approximately 1.3 billion users each month [1], earning the company US$7.87 billion in revenue last year, with the total value of its financial assets (then) approaching the US$18 billion mark. [2] Even the small-by-comparison Twitter hosts 271 million users [3] with a total revenue in 2013 of US$664 million [4] while Instagram, currently the fastest growing social platform [5] (and a subsidiary of Facebook Inc.) is valued at approximately US$500 million. [6]
There is certainly no shortage of revenue where social media is concerned.
How does tsū work?
Social media platforms generate their revenue from third party ads, sponsorships and corporate partnerships. The more activity, or traffic, they draw to their site, the more valuable those sponsorship deals become.
Differentiating itself from other social platforms, tsū acknowledges the value of its users, and rewards them by sharing the revenues generated by their social activity.
Once economic value is created, tsū receives 10% for maintaining the platform (a standard commission rate). Half of the remaining revenue (45%) is paid to the user who created the content, and the remainder (45%) is shared through the user’s network (or ‘family tree’) who helped distribute that content. In tsū economics, the content is valued, not just the platform that carries it.
Is tsū popular?
Since launching to the public in October 2014, tsū has generated some serious traffic! Over the past weeks we have received numerous invitations to join their network, which is what first prompted us to check it out. Judging by the alexa.com ranking graph below, it seems people are really warming to this new social media model.
Since Wake Up World joined the tsū network, we have posted a few articles and shared some pictures, just to test the waters. Initially, people seems quite active and willing to connect. Without asking anyone to visit our page, we have organically found over 190 followers and friends already!
Best of all, tsū have a ‘no-censorship’ policy — unlike other (inconsistently censored) social media platforms.
[FACEBOOK]: http://www.facebook.com/joinwakeupworld (An interactive community of over 1,200,000)
[PINTEREST]: http://pinterest.com/wakeupword/
[TWITTER]: http://twitter.com/joinwakeupworld
[YOUTUBE]: http://www.youtube.com/joinwakeupworld
[GOOGLE PLUS]: https://plus.google.com/112452105795129310867/posts
[WEBSITE]: http://wakeup-world.com
