Unleashing the Beast: Six Tips for Inspiring Creativity from the Source

‘It is better to fail in originality than to succeed in imitation’ – Herman Melville.

The much sought-after and revered word ‘creativity’ has been propelled into super-star status by our elite and money-crazy society. In this day and age winning a slot on television to prove you’ve ‘got what it takes’ has reduced creativity to a caterwauling capitalist market place; with a machine spitting out the next imitation of what was once popular in the hope that investment comes up tops.

Throughout the ages, story has been used as a tool to explain how we deal with the world, obscured beneath layer upon layer of metaphor and symbolism, stories contain guidelines for life, and can be the best way to teach children basic morals through the challenges a character will face.