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Human Fetus Derived Sweetner Fails Regulatory Approval (Video)
After news media reported incorrectly that Sweetmyx had received FDA approval Tuesday, Senomyx (SNMX) issued a new statement on Wednesday explaining that the safety designation was issued by a third party, the Expert Panel of the Flavor and Extract Manufacturers Association of the United States.
The GRAS, Generally Recognized As Safe, designation means the product can be consumed by humans. GRAS determinations can be made without notifying the FDA. IBD and other media incorrectly reported the FDA had issued its approval.
Shares popped 26% on Tuesday after the misleading news that Sweetmyx got regulatory approval, but shares moved down 5% in the stock market Thursday.
The Sweetmyx artificial ingredient enhances sweet flavors like sucrose or fructose so fewer sweeteners are needed in drinks, Senomyx said.
Pepsi has exclusive rights to Sweetmyx in nonalcoholic drinks, and the Swiss company Firmenich has the rights to commercialize the flavor for food and alcoholic beverages. MOREHERE
Senomyx discovers, develops, and commercializes new flavor ingredients that have benefits for consumers and consumer products manufacturers. Under its direct sales program, Senomyx is selling certain of its Complimyx® brand flavor ingredients, Sweetmyx®, Savorymyx®, and Bittermyx®, to flavor companies for use in a wide variety of foods and beverages. In addition, Senomyx has collaborative agreements with global food, beverage, and ingredient supply companies, some of which are currently marketing products that contain Senomyx’s flavor ingredients. MOREHERE
they say we’ll all eat a little dirt before we die, but this is ridiculous
