Online: | |
Visits: | |
Stories: |
Kingsley Dennis, New Dawn
Waking Times
Throughout history the mechanisms of persuasion and influence have always been manipulated by those in power as a means to maintain authority and legitimacy. In more recent times the overall manipulation of the mass public mind has become less about overt spectacles of fear and obedience, and more about subtle forms of media propaganda. The manufacturing of consent1 is endemic and has become a pervasive presence within modern societies.
Edward Bernays,2 who has been called ‘the father of public relations’, was a nephew of Sigmund Freud and introduced psychological and psychoanalytical methods into modern propaganda. Bernays considered media propaganda essential for manipulating public opinion because society, in his regard, was composed of too many irrational elements (the people) which could be dangerous to the efficient mechanisms of power (‘democracy’). Within the context of our modern mass societies, propaganda has morphed into a mechanism for not only engineering public opinion but also as a means for consolidating social control.
Modern programs of social influence could not exist without recent developments in mass media. Today, it exists as a combination of expertise and knowledge from technology; sociology; social behaviourism; psychology; communications; and other scientific techniques. Almost every nation state has made use of a controlled mainstream media, to various degrees, for the regulation and influence of its citizenry.
Read more »
Every Day is Earth Day