9 Industries That Scare You Into Buying Things You Don’t Need

Call them the products of fear. Advertisers, like politicians, know it works. If you scare people enough, they are easily sold a bill of goods. Define a problem, even if it really isn’t a problem, then bombard the masses with the solution to the (non) problem.

In the introduction to AlterNet’s new series on the politics of fear, Don Hazen wrote, “Americans are endlessly bombarded with media messages that are fearful and deceitful. Almost daily, we are urged to fear exaggerated or fake threats… this media onslaught literally shapes how our brains work and what people believe.” These threats can be huge, like terrorism lurking around the corner, or they can be minor, like the need to protect your baby’s knees from the hazards of crawling. The common denominator is that these aren’t really such huge problems and you are being subjected to the hard sell. Selling fear makes lots of money, and America is nothing if not a place to make money.