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Aleksandr Noudelman: SEO Vs. SMM
By Aleksandr Noudelman
It is my observation that small businesses struggle to leverage the power of digital channels for marketing. Especially with hundreds of channels available, it difficult for a small business owner to choose the right one to meet his marketing objectives. Many small business owners try to understand the impact of SEO vs SMM to promote their business online, within their limited budgets.
To define SEO vs SMM which has more importance the first major thing we are going to learn the importance of each one of them how they have been used and what all we get by using them.
Social Media Marketing
Generally we think of social networks as a get together stop for our communication but now a days most of the companies use social media marketing as a tool to promote their products. The question arises is why because most of the companies want to know the tastes and interests of their people whom they are targeting in order to dodge their customers.
Example: I found a post that contains images of an Audi car, so I like it. That means I am interested to buy Audi car.
As the example shown above,companies are changing their trend of marketing. It not only helps them to know the interests and tastes of people rather it also helps them to create awareness about their brand.
Does it work? The answer for this is absolutely the recent studies had found that the people those who are engaged with brand are the most likely to buy the product.
Search Engine Optimization:
SEO is an optimization of resources, it deals with getting visitors to your site and to get ranked in Google. You may get doubt what we do exactly in SEO to optimize the resources. Let me explain you clearly the major aspects that we look in search engine optimization are:
- Title of the page.
- Description of the page.
- Meta Tags
- H1 tags
- H2-H6 tags
- Images
- Videos
- Link structure
- Landing pages
These are most important aspects that every SEO must go through it is not an easy step to rank your website on Google that easily it takes a process certain time but all we need is persistence. Prior to that SEO can improve your web traffic more optimization more traffic and then ranking follows.
We are somewhere in a middle of the answer social media the other source where we can see our audience engagement their like towards brand.
So, we can expect someone who are holding a better position in social media assure that holds the same in web ranking even but it’s hard to find.
I conclude the above discussion of SEO vs SMM by saying that both are as precious as the eyes of human being.
