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The fallout for NBC following the outing of serial liar and former host of the network’s Nightly News broadcast, Brian Williams, is continuing, as ratings have plunged and continue to free fall.
Deadline Hollywood reported recently that the ratings decline has extended into the double digits, citing ratings service Nielsen.
On the previous Wednesday before Williams announced that he had fibbed about being shot at during a helicopter ride in the early days of the Iraq war, NBC beat out ABC’s World News Tonight by nearly 400,000 viewers. Two weeks earlier, NBC beat out ABC by more than 600,000 viewers, according to Deadline Hollywood.
On the most recent Wednesday of the ratings period — Feb. 11 — the first night that Williams’ name had been taken off the broadcast, ABC beat out NBC by almost 350,000 views.
Fallout coming in the form of falling ratings
As reported by NewsMax:
ABC also had 109,000 more viewers in the coveted 25-54 demographic. NBC has held this group since the beginning of 2015 — by almost 500,000 viewers on Feb. 4 and by approximately 300,000 two weeks ago.
By Thursday night, the total number of viewers on “NBC Nightly News” fell by more than a million, to 8.570 million from 9.802 million on Monday night.
Eventually, ABC took its largest lead over NBC in years, and even CBS’s Evening News gained viewers.
After his admission and the ensuing fallout, NBC announced that it was suspending Williams without pay. He reportedly makes about $13 million a year.
Before the admission, NBC was the top-rated broadcast network evening newscast. CBS was, and remains, in third place.
Williams first voluntarily stepped away from his anchor’s chair. His downfall comes following a Stars and Stripes exclusive about his lies about being in a Chinook helicopter that was shot at by enemy forces during the early days of the U.S. invasion of Iraq in 2003.