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TND Editor’s Note: “The Century of the Self” is easily one of the top 100 documentaries of all time. It reveals the real “Matrix.”
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TND Video Spotlight: Christian Stork | Who What Why
This 4-part BBC mini-series aired in 2002, tracing the development of Freudian psychology and its exploitation by advertising to manipulate people into wanting things they don’t need. The documentary describes the impact of Freud’s theories on the perception of the human mind, and the ways public relations agencies and politicians have used this during the last 100 years for their engineering of consent. Among the central characters are Freud himself and his nephew Edward Bernays, who was the first to use psychological techniques in advertising. He is widely regarded as the father of the modern public relations industry.
The Century of the Self asks deeper questions about the roots and methods of modern consumerism and representative democracy. The series also questions contemporary attitudes toward identity as expressed in fashion.
Click here to read full story and access the entire video series online!