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In their second chapter,
Drama DVD, Gray and Carlisle introduce their theme and a base case the “Magic Formula” popularized by Joel Greenblatt in The Little Book That Beats the Market. Their focus on best quality at best price builds on Greenblatt’s combination of the highest return on capital (earnings before interest and taxes (EBIT)/capital) for quality and highest earnings yield (EBIT/Total Enterprise Value for price. Moving beyond Greenblatt,
Sons of Anarchy Seasons 1-7 DVD Box Set, Gray and Carlisle’s quantitative checklist of screens culminates in a 50/50 weighting on franchise power and franchise strength for quality and EBIT/TEV for price.