Your soul consists of the essential, and the essential is immortal. The non-essential is momentary, and we cling to the non-essential; hence we suffer, because we cannot keep hold of it. It disappears sooner or later. Whatsoever we do is futile because the momentary cannot be forever. Just as it comes, it goes. It is a wave, a ripple, a bubble; sooner or later it will be gone. For the moment it looks so beautiful – the sun is reflected in it and a small rainbow surrounds it – but it is just a soap bubble. You can play with it but don't become attached to it, otherwise you will suffer. And that's why people are suffering: they become attached to soap bubbles.
They have given different names to the soap bubbles. Somebody calls it love, somebody calls it money, somebody calls it power, somebody calls it life, prestige, and so on, so forth – but they are all soap bubbles. Any moment, they will be gone, and you will be left in despair.
To cling to the personality is to cling to soap bubbles.