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New CNN Division to Create FAKE News for Corporate Advertisers

Tuesday, June 9, 2015 5:07
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From Ghostgen:

CNN is creating an in-house studio that will produce news-like content on behalf of advertisers, a move that reflects marketers’ growing desire for articles and videos that feel like editorial work.

About a dozen staffers (made up of journalists, filmmakers and designers) will help launch the new unit, called Courageous. The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and 

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