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Companies paying media outlets to produce news-like content is a new low for network TV
“This isn’t about confusing editorial with advertising,” CNN executive Dan Riess told the Wall Street Journal. But a corporation going beyond advertising on a channel and funding the network to produce PR segments made to look like news is exactly the kind of confusion Riess is referring to.
More than ever before, the American public needs reliable, impartial news outlets that report on the stories of the day honestly and objectively. And while some savvy news consumers may turn to independent, online sources for information that is free from corporate influence, the majority of Americans who work 8 to 10-hour days don’t have the time or energy to seek out these sources.
A 2013 Gallup poll found that 50 percent of Americans between the ages of 18 and 29 listed television as their primary source of news. A similar survey last year from the American Press Institute, a nonprofit that conducts research on the future of journalism, reported that 95 percent of adults over the age of 60 consume TV news …. http://america.aljazeera.com