England to Roll Out Tailored Billboards

(Before It's News)

Company to collect information on riders using Wi-Fi to build ‘Minority Report’-like ads

BIRMINGHAM, England—Advances in image-detection software are starting to enliven one of the world’s oldest forms of advertising: the billboard.

Ocean Outdoor U.K. Ltd., one of Britain’s largest digital billboard companies, is rolling out in September an advertising system at the main train station here that will use the technology to help tailor ads to commuters.

Cameras placed in the billboards will capture images of people …. http://www.wsj.com

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