You have also done it many times. If somebody writes a beautiful letter to you, you read it again and again and again. Why “with great lingering delight”? Somebody has praised you; it gives you a good sense of self. People are ready to die to be praised. People are ready to do anything.
I have heard about a politician. There was a great ceremony, his birthday was celebrated. Hundreds of rose garlands were presented to him, but his secretary was a little puzzled because he was not looking very happy.
When the ceremony was finished the secretary asked, “You look a little sad. “
He said, “Yes. Only a hundred garlands? And I had paid for two hundred. “
You have to pay for your own garlands.
People go on paying in subtle ways so that they can be praised. And there exists a mutual arrangement in the world “You scratch my back, I will scratch yours,” and both enjoy.