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Amit Sodha writes at Unlimited Choice:
…(Most of it anyway”) “Poor sleep pattern may be early sign of Alzheimer’s”
Does that headline look familiar to you? I saw one just like it in a paper recently and I really had to stop myself from laughing out loud in the middle of a packed train.
The statement itself is so vague and if you read the papers on a regular basis you’ll see dozens of those kinds of headlines. I ignore a large portion of them. Why?
The trouble is with a headline like that is 3 fold:
I always take articles like that with a huge pinch of salt as on a weekly basis you’ll see contradictory headlines. One week you’ll see a headline that says ‘chocolate is great for you’ and the next week you’ll see one that says ‘chocolate is the primary cause of diabetes’ etc.
Whether it’s articles about impending war, the gloomy economy or which celebrity is seeing who. Most of the time I turn myself off from the news.
This is the point where I make a confession. When creating a title for an article, naturally, I try and come up with something eye-catching; a title that will grab attention and will make people want to read the article.
I like to think I’m providing you with some solid information. Something concrete that’s going to provide you with some actual benefit rather than it being just something of a time pass. Most of the work I post is based on things I’ve tried and had results with.
I’ve ignored the majority of the news for the past couple of years and I fully intend to continue doing so. I do skim the headlines to find the ones that are relevant and worth reading. An example of that would be a story about an inventor recently that came up with a brilliant invention that made him lots of money.
I find stories like that fascinating because 1) it’s true and 2) you often get to see the results, perhaps in a supermarket or on the web in the form of a product.
Need more convincing? Here are 8 additional reasons to think twice before switching over to the news channel or opening a paper.
Read more here.