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Apple is getting serious about making smart technology and smart phones, well, smarter. It was announced this weekend that the tech giant is upping it’s sales force – but almost exclusively to add artificial intelligence experts.
They are recruiting from PhD programs, posting countless job ads, all the while creating a veritable “Apple A.I. Army” of artificial intelligence wizards and geniuses.
From Reuters:
The goal is to challenge Google in an area the Internet search giant has long dominated: smartphone features that give users what they want before they ask.
As part of its push, the company is currently trying to hire at least 86 more employees with expertise in the branch of artificial intelligence known as machine learning, according to a recent analysis of Apple job postings. The company has also stepped up its courtship of machine-learning PhD’s, joining Google, Amazon, Facebook and others in a fierce contest, leading academics say.