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4 Ways Content Will Change in 2016
Content marketing is a constantly evolving practice. In order to keep your content relevant and effective you need to stay on top of the latest trends. In the digital age, things move very fast and trends change drastically from year to year. For content marketing companies, looking at the year ahead can help them stay ahead of the curve and continue to deliver great content.
Here’s a look at where content marketing could be heading in 2016.
Social Media is Diversifying
Social media has been important for marketing and campaigning for years now, but a lot has changed from the days when Facebook, Twitter, and YouTube were the only prominent platforms. Social media is becoming increasingly fragmented, with market share now divided among many smaller platforms. With 3.92% market share, Reddit is almost as prominent as Twitter.
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