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The New York Times recently published an in-depth article on one of its blogs exposing the Coca-Cola Company’s efforts to promote flawed science downplaying the importance of cutting calories — particularly empty calories — in order to lose weight. The company has been enlisting scientists to push the discredited idea that how much you eat doesn’t matter when it comes to losing weight as long as you exercise enough.
The efforts of Coca-Cola and other fast food companies to hide their role in the obesity epidemic have rightly been compared to the deceptive techniques used by tobacco companies to hide their role in causing cancer. The New York Times is engaging in responsible journalism by exposing this scam.
Will the paper turn its eye to the equally deceptive scientific techniques used to “prove” genetically modified organisms (GMOs) are safe for consumption?
Coke paid $5.5 million to faux-scientific nonprofit
The New York Times article highlights recent revelations that Coca-Cola has provided major financial and logistical backing to a new nonprofit organization called the Global Energy Balance Network. This organization publicly promotes the idea that people trying to lose weight should worry less about what they eat and simply focus on doing more exercise.
The article reveals that Coke paid $1.5 million to get the group started and has also paid nearly $4 million to fund the projects of two of its founding scientists. The organization’s website is registered to Coca-Cola headquarters. The company is listed as the site administrator.
Philosophers stone – selected views from the boat http://philosophers-stone.co.uk