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Top Tips for Tackling Twitter
Twitter is unique among social media platforms because it presents a focused, direct message; it has to, considering the character limits. The micro-sharing platform is a powerful tool for developing brand identities and engaging with audiences, but it takes more than regular tweeting to get the results you want. Effectively using Twitter for content marketing takes a certain degree of finesse and an understanding of how both the networking service and its users work.
Leave Space
If you want followers to share your tweets, don’t use all 140 characters. This is because people like to share their thoughts or messages alongside a link or quote and taking up the world limit makes this harder than it needs to be. Try keeping your messages within 110-125 words to allow followers enough room to throw in their own thoughts.
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