Why Long-Tail Keywords Are Better for SEO

(Before It's News)

SEO is one of the most effective tools for online marketing, and it has commonly been thought that it is best to use broad keywords to attract the widest audience possible. However, this common line of thinking ignores what makes SEO most effective, which is its ability to target the specific people that are most likely to become your customers. Long-tail keywords are one of the most effective options for connecting with customers and should be a key component of any SEO strategy.

What Are Long-Tail Keywords?

Long-tail keywords are those which consist of a longer phrase made up of multiple words. Long-tail keywords usually have 4-5 keywords within them and often appear in the form of questions or detailed descriptions. For instance, a traditional keyword (or “head keyword”) may be “health” or “TVs,” whereas long-tailed keywords could include “best homemade health remedies” or “new 4K flatscreen Smart TVs.”

Read More: Why Long-Tail Keywords Are Better for SEO

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