7 Mobile Marketing Trends to Look Out for in 2016
This year was the first year in which mobile Internet traffic surpassed desktop traffic. This trend is not expected to change in 2016, and it represents a fundamental shift in how people use their devices and access online information. It is a shift that businesses need to prepare to stay on top of if they want to stay competitive on a search engine optimization (SEO) level. Business owners need to be clever with how they approach their customers. Mobile devices represent a plethora of different means of increasing brand awareness and breadth.
Come 2016, emerging trends in mobile marketing are going to solidify and progress. Be prepared for these opportunities so you can stay ahead of the competition.
More than Search Results
Google has already begun to display videos in some search results. This is usually only in response to queries related to media or YouTube videos, but experimentation with this methodology is occurring for video ads as well. These could be short clips, Vines, or other methods of advanced advertising. Similarly, apps are starting to pop up in search results as well, and mobile devices are the perfect place to see and act on such findings. Whether these practices will catch on with customers is still up in the air, but you should at least start thinking ahead and considering the possibilities if they do.
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