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Untold Content Marketing Goals You Should Know
The one thing any content marketing agency in Toronto or elsewhere will tell you is that content does not matter without context. When it comes to online marketing, many businesses focus on creating effective, high-quality content. While this is important, few businesses truly understand that for content to be truly effective, it must have a purpose. Content, no matter how good it is, without a purpose or a measurable objective will not do your business any good.
Content marketing goals can both help you guide the creation of your content and judge whether it is a success. For the content that you create, you should have a goal towards which it is aimed. There should be an underlying strategy into which all of your content fits.
There are many types of content marketing objectives you can use. Here are four that can help guide your content.
