7 Steps to Optimize Your LinkedIn Profile and Boost Your Personal Brand
While working with major social media sites such as Facebook is important and a practice that should be continued, LinkedIn is just as powerful and capable of boosting your personal brand and company presence. That can be especially true if you take the following seven steps to optimize your LinkedIn profile and boost your personal brand:
1. Complete Your Profile
Profile completion is not only encouraged on LinkedIn; it’s rated. If you complete your profile’s information in a well-written fashion that includes company information, history, education, accreditations, and skills, you will get a very high rating. Being highly rated lends you better visibility to not only clients, but also prospective associates, all while displaying the best qualities of your business.
2. Create a Proper Vanity URL
LinkedIn offers users a chance to customize their URL, and creating a proper one matters. Don’t use complicated characters or goofy names; keep it short and use your company name. A simple URL helps others across your LinkedIn network find and link to your business.
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