Importance of Google Reviews in 2016 for Small Businesses
While an SEO company in Toronto can help your business in many ways, there is one crucial aspect of online marketing that only your customers can provide: reviews. Online reviews are one of the main factors people take into account when researching a company. Good reviews can convince someone to become a loyal customer, while even one bad review can be enough to turn someone away. Google business reviews, which appear when businesses are searched, are quickly becoming one of the most important online tools for small businesses.
Here are some reasons why Google reviews will be more important than ever for small businesses in 2016.
New Changes Have Been Made to Google
Local Search has been an important tool for many years now. When people search your business on Google, the first thing that will appear is your Google Plus business page. In the past, this page contained information about your business, including your address, contact information, company description, and photos. Unfortunately, all of those things have now been eliminated by Google. What remains? Google reviews. This means that your reviews now make up much more of your online Google business profile, making them more important than ever.
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