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New Grocery Store Sells Food Other Stores Would’ve Trashed, Shelves Empty Daily
Friday, March 11, 2016 6:34
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by Clarice Palmer | ANTIMEDIA
In order to celebrate man’s most valuable freedom — the freedom to choose — Danish volunteers are now giving grocery shoppers the option of purchasing items seen as “unloved” by other major supermarkets in the nation.
According to TreeHugger.com, Denmark’s WeFood grocery store, located in Copenhagen, has a different proposal. Instead of wasting mislabeled products, ugly produce, or items that come in damaged packaging, the brand new grocer wants to offer consumers a choice — and everyone is cheering it.
Each year, TreeHugger reports, 163,000 tons of food are discarded by Danish grocers. In many cases, discarded products aren’t necessarily bad. Instead, consumers are wasting “treats for a holiday that happened last week, a ripped box of cornflakes, plain white rice mislabeled as basmati, or anything nearing its expiration date.”
With that in mind, the WeFood founders decided to sell these perfectly fine products that don’t pass the standards of what consumers usually expect from a typical grocery store. They created a business model based on the idea that consumers have a choice, and if those consumers are comfortable with the fact that what they are consuming may not be ‘acceptable’ elsewhere, they are free to purchase that food.
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