The Rising Challenges of Local SEO
Tuesday, March 8, 2016 2:31
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Local searches are the lifeblood of many businesses. Unfortunately, many Google updates have rolled out in the past year—some of them even within the past month—that are going to have an impact on your local SEO efforts and search rankings. In order to stay on top of your competitors and avoid seeing your ranking slide, a local business web site needs to stay ahead of these changes and adjust to the new challenges they pose. As you will see, Google’s narrowing the field doesn’t mean you have to be squeezed out of local Google rankings.
The Launch of Accelerated Mobile Pages (AMP)
In February, Google launched its AMP HTML project, a variant of the web site language HTML that is designed to provide version updates of mobile web sites.
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