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The Brady Campaign this week unveiled an app that scrubs search engine and news site results, swapping out the names and images of notorious shooters with that of their victims.
Called “Zero Minutes of Fame” the effort, done in conjunction with Chicago’s famed Ogilvy & Mather marketing company, is a free downloadable Google Chrome plug-in that aims to anonymize infamous murderers and their deeds.
“Instead of rewarding killers and inspiring copycats, we should be lifting up the stories and the lives of victims, heroes, and survivors,” said Dan Gross, President of the Brady Campaign. “The fact is, notoriety serves as a reward for these killers and as a call-to-action for others who would seek to do similar harm in the name of infamy.”
Brady is also backing a petition to encourage the media to stop showing the perpetrators’ names and images on their channels.
The post Gun control group debuts plug-in that replaces mass shooters’ names (VIDEO) appeared first on Guns.com.