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Quaker Oats is facing a new lawsuit following private tests that found trace amounts of the herbicide glyphosate on the company’s products. Thus, plaintiffs argue, the company employs false marketing tactics in claiming its products are “100% natural.”
A lawsuit seeking class-action status was filed in Federal District Courts in New York and California claiming that statements made by Quakers Oats about its products are misleading.
“Defendant aggressively advertises and promotes its oatmeal products as ‘100% Natural,’ and claims its oats are grown using ‘eco-friendly’ methods that pose ‘less risk of pollutants and groundwater pollution,’” the lawsuit says. “These claims are false, deceptive, and misleading.”
100% all natural is a meaningless label 100% all natural is a meaningless label 100% all natural is a meaningless l https://t.co/lgKyAKmWre
— Natasha Geiling (@ngeiling) May 2, 2016
The suit says Quaker Oats also uses the herbicide glyphosate, the main ingredient in Monsanto’s Roundup weed killer that was deemed a “probable” human carcinogen by the World Health Organization last year, to dry its oats prior to harvest.
“There is nothing unlawful about Quaker Oats’ growing and processing methods,” the suit reads. “What is unlawful is Quaker’s claim that Quaker Oats is something that it is not in order to capitalize on growing consumer demand for healthful, natural products.”
Quaker Oats responded to the suit saying that glyphosate, a common biocide used by farmers in the US and around the world, is not applied to oats during the milling process, and that its oats undergo a rigorous cleansing process.
Philosophers stone – selected views from the boat http://philosophers-stone.co.uk