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On an average day, Luton airport’s main terminal processes more than 30,000 passengers with the efficiency and warmth of an industrial abattoir. Meanwhile, just yards away at the Signature private jet terminal, First Officer Dominic Rooney arrives to shake hands with his passengers — both of us. The Nespresso machine has barely ceased chugging before he invites me to board a Citation CJ3 bound for Geneva. Minutes later, we soar above Luton.
More than 50 years after a Missouri carpenter’s son called Bill Lear ushered in a new age of fast, efficient business aviation, private jets have remained the preserve of the very wealthy. A second-hand six-seater, like the one on which I’m now eating strawberries, would cost several million pounds to buy, and much more to operate. To charter it for my return trip to Geneva could set me back £10,000 if not more. Yet, if booked via the latest app bidding to shake up the sector, my leather upholstered seat can be reserved for a fraction of that price — potentially as little as £100 each way …. http://www.ft.com