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The huge amount of data that Facebook collects on every one of its users has been exposed. And all it takes is a small Chrome extension.
The site’s ad tracking uses a huge amount of information about its users to provide marketing that it thinks will be both useful and successful. The algorithms that power that work are what has made Facebook such a huge success – but they remain mostly secret.
They are built from a huge set of different inputs. The site can watch, for instance, for people liking a particular status and then decide what sort of films they might be into. They might tag photos at a particular place, write their favourite music on their profile, comment on an article about a politician or change their relationship status – and each of those pieces of information are logged as ways of knowing more about a person …. http://www.independent.co.uk