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YouTube’s New Video Creation Marketplace Offers New Opportunities for Video Makers to Make Money

Wednesday, July 4, 2012 0:54

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Last week at Vidcon, YouTube announced their new Video Creation Marketplace.

YouTube’s Video Creation Marketplace’s concept is to get advertisers to partner with YouTube users for their marketing needs.

Advertisers can make their product more popular by working with a content maker on viral videos. A YouTube user’s audience and fans can assist a company in getting the best results for a sale.

The Video Creation Marketplace gives content producers the
power to negotiate with potential advertisers for their business.

They can reach their target demographics in an easier way and advertisers need to make sure they select the right content maker. It’s a new way of partnership for both groups and has great potential.

In this week’s episode of “The Future of Engagement,” Murray Newlands talks about the new Video Creation Marketplace concept and the role of advertisers and users.

Highlights:

YouTube’s Video Creation Marketplace
Content producers can successfully advertise their products.
New business interactions with advertisers

The social media monitoring tool Alerti was used to create the graph above. The Alerti graph shows a growth in the mentions of “video content marketing”, with a peak of 4,500.