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0ver the past several years, President Vladimir Putin has consolidated power in Russia by marshaling an assertive nationalist ideology, creating an alternative reality through total media dominance and prosecuting a hybrid war in Ukraine.
Yet for a leader who speaks boldly, his preferred mode of action is clandestine—a style shaped by his years in the USSR’s state security service, the KGB.
Secrecy, however, is a problematic mode of behavior for his propaganda-driven regime. And clandestinity is not the best way to burnish an image of a strong, pitiless leader—a tough guy, ready to use force to advance Russia’s influence in the world. Hanging with motorcycle gangs, riding horses bare-chested and taking part in judo exhibitions simply won’t cut it.