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Virtually since the inception of Facebook’s iconic ‘like’ button, users have clamored for the inclusion of a ‘dislike’ alternative for content they do not endorse. After repeatedly insisting such a feature would never be integrated into the social media giant’s platform, CEO Mark Zuckerberg announced Tuesday that a dislike button is in the works.
“I think people have asked about the dislike button for many years,” he said. “Today is a special day, because today is the day I can say we’re working on it and shipping it.”
Less than a year ago, Zuckerberg defended his decision to only offer a ‘like’ option by explaining that he did not want Facebook to become a platform for individuals to bombard other users with negative feedback.
Future Headline: Therapists overwhelmed with patients experiencing even more anxiety & depression since @Facebook added “unlike”
— David Beebe (@davidbeebe) September 15, 2015
Popular social media sites, including Reddit, already offer equivalents of both like and unlike buttons. Zuckerberg, however, hopes users will employ the new function in a friendlier manner.
“What they really want is the ability to express empathy,” he explained. “Not every moment is a good moment.”
With the new unlike button, he envisions, individuals will be able to express support when ‘liking’ a comment would seem inconsiderate.
This is not the first time such a feature has been discussed. Ideas for a ‘not like’ or ‘sympathize’ button have been raised but never came to fruition.
One individual who might ‘dislike’ widespread access to the button, however, is a Facebook engineer who has heretofore heralded himself as the sole possessor of the coveted feature.
In reality, however, Chuck Rossi was just given unparalleled permission to downgrade the rating of engineers under him.
Are you looking forward to this new Facebook feature? Share your thoughts in the comments section below.