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For the three words on a holiday sweater being heavily marketed by Target, critics have one word to say in reply: wrong!
This year, Target is selling bright red sweaters bearing the huge-print letters “OCD.” Beneath the letters, the sweater reads, “Obsessive Christmas Disorder.”
Hey @Target OCD is a real disease not a joke. I don’t see any shirts making fun of cancer – why #mentalillness? pic.twitter.com/NBKrhiG6Nm
— amy / bluelightblue (@_bluelightblue_) October 26, 2015
Mental health advocates and everyday consumers are outraged. They say that the line of tasteless sweaters crosses the line by making fun of mental illness.
“(When) understanding the severity of OCD as mental illness, one might better understand the distaste that sufferers and significant others in their lives might have for this particular sweater,” said Antoinette D’Orazio, a psychotherapist who specializes in treating the disorder.
OCD is not a joke. About 27 percent of those who have it will attempt suicide. About 2.2 million American adults suffer from OCD. Across the country, social media users have told Target exactly what they think about a serious problem being trivialized for fun and profit.
“OCD is a real disease not a joke. I don’t see any shirts making fun of cancer,” wrote amy/bluelightblue.
” … as someone who has struggled with OCD for six years I’m pretty pissed off!” tweeted Dean Winchester.
they're selling these at target and as someone who has struggled with OCD for six years im pretty pissed off pic.twitter.com/EUaR0Oflfg
— dean winchester (@philsadelphia) November 3, 2015
“Goodbye Target, won’t have me as a customer again! What next joke tshirt about cancer!You are disgusting#target#OCD,” wrote Comrade Wizzy.
Goodbye Target, won't have me as a customer again! What next joke tshirt about cancer!You are disgusting#target#OCD https://t.co/UdgKSqA4YR
— Comrade Wizzy (@croquetcrazy) November 5, 2015
” … marginalization of a mental disorder never looked so tacky!” wrote TJ.
Target offered words, but no action, in response to the complaints.
“We never want to disappoint any of our guests and apologize for any discomfort. At this time, we have no plans to remove this item from our assortment,” the company said in a statement.
h/t: TODAY