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Dining with Mobile Devices
Hop on any social media site, from Instagram to Facebook, and you can see that diners and their phones are never far apart.
Snapping tasty shots of what’s on the table is only the beginning of the tech trend that has incorporated mobile devices into nearly every aspect of daily dining. Thirty percent of consumers have paid a restaurant bill with the location’s dedicated app, and nearly three-quarters of consumers ages 18 to 34 would order takeout with an app if the service were available.
Diners on the go love the convenience and speed that mobile integration brings. With 5 million mobile transactions at Starbucks in a single week, it’s clear that consumers are happy to use their phones to get a quick bite or a caffeine fix. With a smartphone like the Google Nexus 6 and the right apps on a reliable network, a phone becomes a tool for finding the best burger in town or snagging a spot on the waitlist for a five-star restaurant.
Savvy restaurant brands are cashing in on their customers’ dependence on mobile technology. From QR codes posted on the walls to mobile rewards programs for loyal customers, the opportunities are endless for restaurants that know how to market to mobile users. With the right hashtag and a catchy campaign, restaurants can easily persuade customers to snap even more shots of themselves enjoying their food. Brands like Chipotle and Panera Bread are on the cutting edge of mobile marketing trends, but the competition is stiff.
With mobile payments entering the arena, there’s no telling where the mobile revolution will go next. As this infographic shows, it’s had a significant impact on our stomachs.
Source: http://epiclaunch.com/dining-with-mobile-devices/
